At GetBodyPillow, we realized that the traditional pillow designs are exactly opposite to what a good design should be. In terms of geometry, a traditional pillow is designed to taper at the corners and be plump in the middle. This is the exact reason for the discomfort. A pillow should be inspired by the contours of the human head and neck. In order to provide the correct support, the dip should be in the middle and not on the sides.